Your internet (IP) address is just one way a website can determine your location, the VPN can change your IP address, here are some other methods websites use in addition to an IP check:
Cache/cookies/history from your browser, you should clear these after the VPN connects or when you have problems to reset your location. For example, if you visited a website without our services enabled, it is possible the site has already cached your location.
Close all open browser windows, or force close all Apps you wish to use, then restart them afresh.
Log out & log in, if you're using a website/app where you need to log in, try logging out and back in again after making sure our services are configured/connected properly.
Particularly important for Amazon Prime/Instant Video, especially when using the VPN (Settings → My Account → Sign Out, on App devices)
Time zone, set to the timezone of the content you wish to access. Restart the device once changed. Sites/Apps that are known to use this check:
All 4, ITVHub (Live Channels), NowTV, Sky, UKTV/Dave, BT Sport
Region & date formatting, some sites will check the region specified on the computer/device and the date formatting, for example UK/USA dates are formatted differently. Sites/Apps that are known to use this check:
All 4, ITVHub, NowTV, Sky, UKTV/Dave
Location Services/GPS, devices like the iPhone/iPad/Android/AppleTV devices may have a GPS chip/Location Services, if so this should be disabled. Sites/Apps that are known to use this check:
All 4, ITVHub, NowTV, Sky, UKTV/Dave
BBC iPlayer Radio App & BBC News, disable in device GPS settings/Location Services
National Lottery use a browser/computer not the App
TVPlayer; cannot be disabled, works on FireTV only.
Mobile signal, disable all mobile data by putting the device into Airplane mode, then re-enable wifi. Apps can check the mobile carrier and/or roaming status of the device. Sites/Apps that are known to use this check:
NowTV, Sky
Browser Location tracking, allows browsers to 'reveal' your physical location. The calculations are not based on your IP address. Instead, they typically use information such as nearby Wi-Fi networks, your system's location settings, or your device's GPS. This should also be disabled as it may override the IP check.
Google Chrome:
Click on the three dots on the top right corner of Chrome
Select Settings
Click on Advanced and visit the Privacy and security section
Click on Content Settings and go to the Location section
Find the switch that says 'Ask before Accessing' and make sure it's on.
Firefox:
Type about:config in the address bar of Firefox
Firefox will show you a warning 'This will void your warranty'
Accept it
Search for geo.enabled in the search bar
Select that option and change its value from true to false.
Opera:
Click on the Opera logo on the top left corner of the Opera window
Visit the Advanced tab and click on Content Settings
Click on Location
Slide the 'Ask Before Accessing' toggle switch to on.
Safari:
Click on Safari written on the top left corner
Go to Preferences
Under the Privacy tab
Select Website Tracking
Check 'Prevent Cross-site tracking'
Next select the Websites tab
Under General, select Location
Make sure any sites you plan to access, that are listed here, are set to Deny
If you are prompted for location tracking when you first access a website, make sure you deny this
Edge:
Open the Action Center on your Windows 10 computer
Select All Settings
Go to Privacy and select Location
You'll see a slider that says Location Service
Turn it off
Visit Location History and find 'Clear History on this Device'